For Men Who Want To Level Up In Business and In Life and Become Purpose Driven Leaders.

An Invitation from Bedros Keuilian, founder of the Modern Day Knight Project: 

Most men are fighting a constant war within themselves.

The internal war between choosing greatness or accepting a life of mediocrity.

The war of finding your purpose and reaching your full potential in business, in family, and in life… or simply having an existence underscored with regret.

The war of constantly negotiating your goals and dreams versus paying the price that success demands of you so that you and your family can live a life of true freedom in every way.

For most men, the war within goes unnoticed for decades.

Unlike them, you’re aware of the war taking place within you, and that’s why you’re here on this site. 

You feel the gnawing of greatness in your belly…

…and you know that greatness, purpose, and potential are only achieved through self-mastery, by achieving mental toughness and by constantly pushing yourself outside your comfort zone.

And that’s what lead you here to The Project. 

Men like you know that they’re meant to do more.

Be more and give more to your families, to your community, and to the world, but most will go their whole life never answering the call to greatness… 

…instead they silence their inner voice of ambition and desire with vices (alcohol, porn, drugs, and gambling) and slide into a life of mediocrity and lost impact, income and influence only to end up on their deathbed with the deafening echo of a lifetime of regret. 

Make no mistake about it… 

…in the absence of purpose, discipline, and significance men die two deaths – once when they’re alive and once again when they finally die.
DO NOT BE ONE OF THESE MEN. 
If you’re wondering how I know this so well, it’s simple – I’ve lived it. 

Thankfully I experienced a significant life event that lead to my personal awakening.

For me, the awakening came in the form of a crippling anxiety attack that forced me to take a long hard look at the ONE common denominator that was causing chaos in the four areas of my life that matters most to me; my family, my fitness, my finances, and my faith.

And that common denominator was ME. 

If you’ve made it this far down this page, then I can already tell that you’re not like most men who know they’re meant for more but allow fear and poor discipline to stifle their personal development, income, and impact.

If you landed on this web page, it’s because you are answering the call -- you know you’re meant for more. 

You recognize that you have a flame burning in your gut that could very easily turn into a raging inferno of greatness, which will lead to a life of achieving your purpose and potential!

But first, you need to break through your limiting belief systems that suppress your superpowers so that you can finally win the war within.

…and that’s what The Project is designed to do for you!

If you’re wondering how I know this so well, it’s simple – I’ve lived it. 

Thankfully I experienced a significant life event that lead to my personal awakening.

For me, the awakening came in the form of a crippling anxiety attack that forced me to take a long hard look at the ONE common denominator that was causing chaos in the four areas of my life that matters most to me; my family, my fitness, my finances, and my faith.

And that common denominator was ME. 

If you’ve made it this far down this page, then I can already tell that you’re not like most men who know they’re meant for more but allow fear and poor discipline to stifle their personal development, income, and impact.

If you landed on this web page, it’s because you are answering the call -- you know you’re meant for more. 

You recognize that you have a flame burning in your gut that could easily turn into a raging inferno of greatness, leading to a life of achieving your purpose and potential!

But first, you need to break through your limiting belief systems that suppress your superpowers so that you can finally win the war within.

…and that’s what The Project is designed to do for you!
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If you are on this page you recognize that SOME men seem to have it all -- a balance in their Four F’s:
- Faith: An unbreakable attitude that they can do, be, or have anything they are willing to work for.

 - Fitness: In not only of their physical body and health but their emotional discipline and mental toughness.

 - Family: Healthy relationships with their spouse and kids and the respect and admiration of those that they lead. 

 - Finances: Wealth, business success and financial freedom and abundance.

These Men who inspire greatness share one thing in common... 

    But before I get to that I’d like to introduce myself.

    My name is Bedros Keuilian

    I am the founder and CEO of Fit Body Boot Camp, a worldwide international fitness franchise, author of the Wall St. Journal best-selling book Man Up, and mentor to top entrepreneurs, thought leaders, and professional athletes – and I’m also the founder of The Project. 

    The Project is a 75-hour self-development program for men who want to break through your limiting beliefs, experience one of the toughest physical and mental experiences on the planet to help you level up in every category of life!

    The Project is administered by men that have turned their adversities in life into superpowers and are truly living lives of example — your instructors for this 75-hour experience are myself, Bedros Keuilian, Navy Seal Ray Care, U.S. Marine Steve Eckert, former SWAT officer Matt Schneider, and MMA expert Erin Alejandrino.

    The Project is a 75 hour physically challenging and mentally enlightening experience designed to help you break through limiting beliefs, gain clarity in your life’s work, and help you level up in mindset, money, and meaning in life and in business! 

    Only Through Experience of Trial and Suffering 
    Can The Soul Be Strengthened, Ambition Inspired 
    and Success Achieved. 
    Helen Keller.
    But before I get to that I’d like to introduce myself.

    My name is Bedros Keuilian

    I am the founder and CEO of Fit Body Boot Camp, a worldwide international fitness franchise, author of the Wall St. Journal best-selling book Man Up, and mentor to top entrepreneurs, thought leaders and professional athletes – and I’m also the founder of The Project. 

    The Project is a 75-hour self-development program for men who want to break through your limiting beliefs, experience one of the toughest physical and mental experiences on the planet to help you level up in every category of life!

    The Project is administered by men that have turned their adversities in life into superpowers and are truly living lives of example — your instructors for this 75-hour experience are myself, Bedros Keuilian, Navy Seal Ray Care, U.S. Marine Steve Eckert, former SWAT officer Matt Schneider and MMA expert Erin Alejandrino.

    The Project is a 75 hour physically challenging and mentally enlightening experience designed to help you break through limiting beliefs, gain clarity in your life’s work, and help you level up in mindset, money, and meaning in life and in business! 

    Only Through Experience of Trial and Suffering 
    Can The Soul Be Strengthened, Ambition Inspired 
    and Success Achieved. 
    Helen Keller.
    Adversity and suffering introduce a man to his highest self.
    • Suffering forges character
    • ​Suffering develops self-awareness 
    • ​Suffering reveals superpowers 
    • ​Suffering builds bonds with brothers
    • ​Suffering separates average men from extraordinary men
    Make no mistake about it. The Project will make you suffer and push you through adversity as it forges you into a Modern Day Knight.

    No matter where you are in your current life, you will endure suffering during The Project — but I want you to think of suffering as an investment — think of it as the dues that must be paid in order for you to become the greatest version of yourself.

    The Project was developed for men who seek growth and want to level up in…
    • Your Life’s Vision, Mission and Core Values
    • Leadership and Communication Skills
    • ​Business, Career & Wealth Creation
    • Family and Relationship
    • ​Purpose and Potential
    • ​​​Emotional Resilience
    • ​​​Mental Toughness
    • ​​Decision Making​
    • ​​Fitness and Health
    If you’re ready to step up, to test yourself, to grow and to step into the man you’re meant to be, I’d like to invite you to apply for an upcoming Project class.
    WARNING: The Project is not a fun run, mud run or 5K
    WARNING: The Project is a 75 hour physically demanding and mentally exhausting experience
    WARNING: The Project is not for the faint of heart and requires you to rise to the occasion
    It's for this reason that we give you a training and conditioning program designed to prepare you for The Project once you're accepted into an upcoming class.

    UPCOMING CLASSES

    Class 006

    Nov 10-13th
    Completely Full

    Class 007

    Jan 12th - 15th 
    65% Capacity

    Class 008

    Feb 9 - 12th

    Hear Project graduate Andy Pho share his experience

    Hear Project graduate Jacob  Blanchard share his experience

    Hear Project graduate Andy Pho share his experience

    Hear Project graduate Jacob  Blanchard share his experience

    APPLY FOR THE PROJECT
     ( step 1 of 2 )

    What Is The Project?

    The Project is a 75 hour immersive self-development experience designed to level you up in your personal leadership, business, family, mindset, and health and fitness.
    For the men who graduate The Project, it’s more than just a 75 long experience. Graduates of The Project join a lifelong brotherhood of high performers who connect, network and support each other on a weekly basis in our online private group as well as meet up twice a year, in person at our exclusive Modern Day Knight meet ups.

    FREQUENTLY ASKED QUESTIONS

    Q. Now that I have filled out and submitted my application, what's next?

    A. You'll have an interview call scheduled with one of our two lead instructors (former Navy SEAL Ray Care or U.S. Marine Steve Eckert) and based on the outcome of that call you and the instructor can decide if The Project is right for you, and if it is, then we'll onboard you to an upcoming class.

    Q. Once I'm registered for a Project class, what happens next?

    A. Once you're registered and assigned a class three things happen...
    1) You are given a list of clothes to bring with you as well as details for where to fly into and meet up.
    2) You are assigned a mentor who will set you up with physical, nutritional and mental training so that you can get into warrior condition for The Project as well as for the rest of your NEW life.
    3) You will be sent the required waivers and liability forms to read through and sign.

    Q. What happens after graduation?

    A. Once you graduate The Project you're apart of a lifelong brotherhood of other success minded men who are lead by purpose, growth, impact and driven to reach their fullest potential in business and in life. You'll also be added to our private online community where each week we network, connect, share our successes and setbacks and support each other through accountability. Twice a year you'll be invited to our Brotherhood Meet Up - a two day, destination specific get together where we'll workout together, break bread together, network together and learn from business and peak performance experts. No successful man is an island.

    Q. If the class I want to attend is sold out. Is there any way that I can get in?

    A. No. Once a class is full, it's sold out and we will not accept extras, no matter how much more you offer to pay.

    Q. Do I have to be an athlete to do The Project? What if I am not in great shape?

    A. No, you do not need to be an athlete. However you do need to be conditioned to do hikes, bear crawls, team log carries, truck pulls, jogs, push ups, and a variety of body weight exercises. When you're accepted into a class our instructors will help you build up your physical conditioning through training programs designed to help you get Project ready.

    Q. What’s the minimum age requirement?

    A. 21 years old.

    Q. I'm not from the United States, can I still do The Project?

    A. Yes. Men have traveled from South Africa, United Kingdom, Netherlands, Australia, and Canada

    Q. How long is the Project class?

    A. 75 hours in total. This includes time in the field, time seated learning, eating and sleeping (sleeping will be kept to a minimum).

    Q. If I can’t make it to my assigned class can I do a future one?

    A. Yes. If for some reason you can't attend your assigned project class you can roll to a future class.

    Q Do you give discounts?

    A. Yes. Discounts are given to Veterans and first responders. 

    Q. What is included? Is my airfare room, food, transportation included?

    A. No, your airfare is not included. Your food, room and transportation during the 75 hours of The Project are included. Also included is your graduation dinner and room for the graduation night.

    Q. What can I expect during the experience?

    A. Expect to to be physically challenged. Expect to be mentally exhausted. Expect to be emotionally tested. Expect to grow in all three areas.

    Q. Is this like a spartan race, mud run or military training/physical fitness only?

    A. No, The Project is as much mental and educational as it is physical. The Project is a personal growth and business development program for men that utilizes physical activity as well as education, lessons, and journaling to help you experience massive growth in your leadership, mindset, business, faith, fitness, family and personal drive.

    Q. Do some people not make it to graduation?

    A. Some men do not graduate the Project. There are only two ways to drop out. You can drop out anytime by ringing the bell. Or the instructors may drop you if you are deemed unsafe or unable to continue - in which case you'll be offered the opportunity to roll back to a future class.

    Q. Where is The Project held? Will I be sleeping there?

    A. The Project is held at The Project compound - a facility in southern California that's equipped with a fitness center, sleeping quarters, and learning center.

    Q. When does it start/ finish?

    A. The Project starts on Tuesday at 1:00 PM and is secured at 4:00PM that Friday (graduation dinner and ceremony takes place that Friday evening).

    Q: What does it cost to participate in the Project.

    A: Participants pay $12,000 for the Project experience. Once you graduate the Project you’ll have lifetime access to the brotherhood of entrepreneurs, thought leaders and industry experts. Payment plans are available as are discounts for first responders and military veterans.

    Q. How big is each class?

    A. Each class is limited to no more than 24 participants

    Meet your instructors:

    What Is The Project?

    The Project is a 75-hour immersive self-development experience designed to level you up in your personal leadership, business, family, mindset, and health and fitness.
    For the men who graduate The Project, it’s more than just a 75 long experience. Graduates of The Project join a lifelong brotherhood of high performers who connect, network, and support each other weekly in our online private group as well as meet up twice a year, in person at our exclusive Modern Day Knight meetups.

    CUSTOM JAVASCRIPT / HTML

    FREQUENTLY ASKED QUESTIONS

    Q. Now that I have filled out and submitted my application, what's next?

    A. You'll have an interview call scheduled with one of our two lead instructors (former Navy SEAL Ray Care or U.S. Marine Steve Eckert) and based on the outcome of that call, you and the instructor can decide if The Project is right for you, and if it is, then we'll onboard you to an upcoming class.

    Q. Once I'm registered for a Project class, what happens next?

    A. Once you're registered and assigned a class three things happen...
    1) You are given a list of clothes to bring with you as well as details for where to fly into and meet up.
    2) You are assigned a mentor who will set you up with physical, nutritional and mental training so that you can get into warrior condition for The Project as well as for the rest of your NEW life.
    3) You will be sent the required waivers and liability forms to read through and sign.

    Q. What happens after graduation?

    A. Once you graduate The Project you're apart of a lifelong brotherhood of other success minded men who are lead by purpose, growth, impact and driven to reach their fullest potential in business and in life. You'll also be added to our private online community where each week we network, connect, share our successes and setbacks and support each other through accountability. Twice a year you'll be invited to our Brotherhood Meet Up - a two day, destination specific get together where we'll workout together, break bread together, network together and learn from business and peak performance experts. No successful man is an island.

    Q. If the class I want to attend is sold out. Is there any way that I can get in?

    A. No. Once a class is full, it's sold out and we will not accept extras, no matter how much more you offer to pay.

    Q. Do I have to be an athlete to do The Project? What if I am not in great shape?

    A. No, you do not need to be an athlete. However you do need to be conditioned to do hikes, bear crawls, team log carries, truck pulls, jogs, push ups, and a variety of body weight exercises. When you're accepted into a class our instructors will help you build up your physical conditioning through training programs designed to help you get Project ready.

    Q. What’s the minimum age requirement?

    A. 21 years old.

    Q. I'm not from the United States, can I still do The Project?

    A. Yes. Men have traveled from South Africa, United Kingdom, Netherlands, Australia, and Canada

    Q. How long is the Project class?

    A. 75 hours in total. This includes time in the field, time seated learning, eating and sleeping (sleeping will be kept to a minimum).

    Q. If I can’t make it to my assigned class can I do a future one?

    A. Yes. If for some reason you can't attend your assigned project class you can roll to a future class.

    Q Do you give discounts?

    A. Yes. Discounts are given to Veterans and first responders.

    Q. What is included? Is my airfare room, food, transportation included?

    A. No, your airfare is not included. Your food, room and transportation during the 75 hours of The Project are included. Also included is your graduation dinner and room for the graduation night.

    Q. What can I expect during the experience?

    A. Expect to to be physically challenged. Expect to be mentally exhausted. Expect to be emotionally tested. Expect to grow in all three areas.

    Q. Is this like a spartan race, mud run or military training/physical fitness only?

    A. No, The Project is as much mental and educational as it is physical. The Project is a personal growth and business development program for men that utilizes physical activity as well as education, lessons, and journaling to help you experience massive growth in your leadership, mindset, business, faith, fitness, family and personal drive.

    Q. Do some people not make it to graduation?

    A. Some men do not graduate the Project. There are only two ways to drop out. You can drop out anytime by ringing the bell. Or the instructors may drop you if you are deemed unsafe or unable to continue - in which case you'll be offered the opportunity to roll back to a future class.

    Q. Where is The Project held? Will I be sleeping there?

    A. The Project is held at The Project compound - a facility in southern California that's equipped with a fitness center, sleeping quarters, and learning center.

    Q. When does it start/ finish?

    A. The Project starts on Tuesday at 1:00 PM and is secured at 4:00 PM that Friday (graduation dinner and ceremony takes place that Friday evening).

    Q: What does it cost to participate in the Project.

    A: Participants pay $12,000 for the Project experience. Once you graduate the Project you’ll have lifetime access to the brotherhood of entrepreneurs, thought leaders and industry experts. Payment plans are available as are discounts for first responders and military veterans.

    Q. How big is each class?

    A. Each class is limited to no more than 24 participants


    Meet your instructors:

    CUSTOM JAVASCRIPT / HTML

    Bedros Keuilian,

    Founder of Fit Body Boot Camp, a global fitness franchise and the Empire Show which teaches entrepreneurs how to build Empires and create legacies, bestselling author of Man Up: How to Cut the Bullshit and Kick Ass in Business and in Life and creator of The Project. 

    Ray Care

    US Navy SEAL, speaker, peak performance coach and LTD (Leadership and Team Development) Facilitator helping companies conquer on the battlefield of business. 

    Steve Eckert

    US Marine, 7 figure earning business owner and coach, Co-owner of LTD (Leadership and Team Development) an immersive experience to turn businesses and their employees into high performance profit generating teams. 

    ​Matt Schneider

    SWAT Operator, US Marshal Fugitive Task Force Officer.

    Erin Alejandrino

    MMA Expert, VP co-founder of TruLean Nutrition.
    CUSTOM JAVASCRIPT / HTML
    APPLY FOR THE PROJECT 
    ( step 1 of 2 )